Not On The High Street Sponsors Christmas 2018 Entertainment on Channel 4

The UK's most prominent online marketplace and home of thoughtful gifts, Not On The High Street, will sponsor "Festive Entertainment" across Channel 4 & UKTV's collection of channels until 31st December. 

This campaign is predicted to reach 39.7 Million adults and will deliver over 2000 hours of sponsored programmes including The Simpsons, Gogglesprogs & Kirstie's Handmade Christmas. 

These 16 lovely unique Idents, created by Drum and directed by Phil Hawkins at Nice Biscuits, show various hands writing thoughtful notes and gift tags to loved ones whilst illustrating the wide range of products available to buy from small businesses on Notonthehighstreet.com, inspiring us to make this Christmas the most thoughtful one yet. 

Bata-winning actress, Jessica Hynes, best known for her comedy roles in films such as Shaun of The Dead provides an excellent voice over, the perfect link to festive entertainment. 

Ella D'Amato, Chief Commercial and Market Officer at Notonthehighstreet, said: "This year we wanted to approach our advertising in a different way. Partnering with C4 and UKTV allows us to engage with our audience repeatedly and at scale this Christmas around programmes we know they're watching and enjoying with their families. We chose to run with several different idents to showcase the range of unique products from small creative businesses on our site and reinforce notonthehighstreet's position as the one-stop-shop for all thoughtful gifts. I'm super proud of the result" 

There will also be curated pop-ups at Waterloo Station between 2nd-22nd November and Westfield White City between 3rd-24th December.