Northland Properties Announces Partnership with Full Punch

Incorporated in 1963 and proud to be Canadian headquartered and operating in five countries around the world, Northland Properties is owned by the Gaglardi Family and is the force behind such well-known brands as Sandman Hotel Group, Denny's Canada, Moxies, The Sutton Place Hotels, Chop Steakhouse & Bar, Shark Club Sports Bar & Grill, King Blue Hotel Toronto, Revelstoke Mountain Resort, Grouse Mountain, the Dallas Stars NHL Hockey Club. Northland Asset Management Company, Northland Capital and Northland Properties Construction are also a vital part of the company's operations.

Following a competitive review initiated last fall, Northland's marketing team carefully selected Full Punch to be the company's lead strategic and creative agency. MediaCom and Thinkingbox will handle the media planning and digital, respectively. All three agencies will collaborate to develop positioning and creative expression across Northland Properties' hospitality brands and the company's new digital customer-centric RSVP Rewards Loyalty Program.

 "The partnership, led by Full Punch, impressed our team with their experience and capabilities to build strong brand foundations and execute creatively." Says Manoj Jasra, EVP, marketing and chief digital officer at Northland Properties. Manoj joined Northland in 2019 and has been steering the hospitality brands through the pandemic. "We see a lot of potential behind each of these brands in the coming months and years. Having a team like Full Punch bring their business knowledge, strategic capabilities, and creative strength to the table is exactly what we need to unlock our full potential and have a lasting impact on our guest experience."

"It's an exciting win for us. We have deep experience in the hospitality space and have wanted to partner with a client like Northland Properties since we launched back in 2019. It's a good fit, and we're excited to bring our depth of experience in the category to the breadth of Northland's brands." says Mike Leslie, partner and president of Full Punch. "Each of the company's hospitality brands offers unique strategic and creative opportunities for us, and we can't wait to share our work with Northland's guests in the coming months."

Full punch has already begun strategic work on several Northland Properties brands for Canadian and US markets. "We anticipate new work for these brands to roll out in the Spring and Summer of 2022," says Mike Leslie.