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Creative

NORD DDB Develops Phone Cases Made Of Car Wrecks to Prevent Traffic Accidents

DDB Stockholm, 3 months, 3 weeks ago

The phone cases were created for automaker Volkswagen and are handmade with metal from damaged cars

NORD DDB Develops Phone Cases Made Of Car Wrecks to Prevent Traffic Accidents

Since February 1st, 2018, it has been illegal to use your phone whilst driving in Sweden.

Despite that, there seems to be no change in the number of accidents on Swedish roads since the new law became effective. To remind people of the danger of using your phone whilst driving, Volkswagen have created a phone case – made by crumpled metal from crashed cars.

The campaign is made by the creative agency NORD DDB. 


We know how easily it happens that you accidentally pick up your phone to receive a call or send a text. However, you are 23 times more likely to be in a car accident if you text and drive, so it’s important to know how serious the matter is. We believe a phone case made by damaged vehicles will make you think twice before you pick up your phone. It will be a silent reminder to keep focus on the road and not multitask whilst driving, says Johan Karlson, Brand Manager at Volkswagen Stockholm.

The phone cases are handmade with metal from damaged cars. To start with, there have been 153 unique cases produced, which represents one for each serious accident that has occurred in Sweden since February 2018, which was the first month that the new law was enforced. The cases can be bought online, and the money collected will be donated to the work of Swedish “Trafikskadefonden” to help people that have been in traffic accidents.

A phone case is supposed to protect your phone. But this phone case is supposed to protect your life. A daily reminder to take care of yourself and those around you, says Svanton (Svante Pårup & Anton Bolin), creatives NORD DDB.

The cases cost 599 Swedish crowns and will be available to buy on www.crashedcases.com.

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Client

Advertiser: Volkswagen

Brand Manager: Johan Karlson

Director: Tobias Rückert

Marketing Director: Jeanette Asteborg

Creative Agency

Creative Agency: NORD DDB

Creative Director: Simon Higby

Copywriter: Svante Pårup

Art Director: Anton Bolin

Chief Creative Officer: Andreas Dahlqvist

Designer: Marc Östlund

PR Director: Susanne Johansson

Account Director: Maja Björklén,Hogir Aslan

Production Company

Production Company: House

Director: Luca Monterosso, (Director / Editor)

DOP: Marcus Dineen

Producer: Tomas Wall, (Post-Producer)

Offline

Editor: Edward Lever, (Editor / Grade / Online)