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NoA Enters Strategic Partnership with Renowned Spanish Agency, This is Libre


NoA (The North Alliance), and Spanish creative agency, This is Libre join forces in new strategic partnership

NoA Enters Strategic Partnership with Renowned Spanish Agency, This is Libre

(From left: Mikael Jørgensen, group CEO at NoA, Mónica Moro, creative director and founder at This is Libre, and Félix Vicente, CEO and founder at This is Libre. Photo: PR)

Hailing from the Nordics and Spain respectively, NoA and This is Libre are excited to announce their new strategic partnership that involves collaboration at a creative level. Both in terms of working together on individual as well as mutual international clients.

To NoA, the collaboration adds a strategic presence outside of Northern Europe. 

“We have admired the creative work flowing from This is Libre ever since they set up shop last summer. They create top shelf work that very much speaks to our take on creative thinking. On top of that, collaborating with This is Libre is an opportune chance for NoA, a Nordic founded network, to cross borders. Both in terms of new potential clients as well as inspiration,” explains Mikael Jørgensen, group CEO at NoA.

Félix Vicente, CEO and co-founder of This is Libre, shares the excitement on the collaboration, “NoA’s culture, vision, and way of working is really inspiring to me. For This is Libre, NoA is the perfect partner for a strategic partnership. We share philosophy, values, and passion for creativity and talent.” 

Mónica Moro, creative director and co-founder of This is Libre, elaborates, “At This is Libre, we share the creative and independent vision of the creative agencies that are part of NoA. Especially Åkestam Holst and &Co., who we deeply admire. So, entering this strategic partnership makes us feel part of a super comfortable yet super challenging environment. We're very happy.”

About NoA

NoA is the Nordic’s leading creative-tech player specialized in creating customer-driven growth. NoA’s full range of capabilities cover all levels of strategic transformation and helps connect the entire customer journey through business consulting, advertising and communications, digital products and platforms, brand experiences and data-driven marketing. Guided by a belief in the power of creative problem-solving, a can-do entrepreneurial spirit, and a collaborative culture, NoA is on a quest to make a positive impact on the future.

NoA was founded in 2014 and currently employs approx. 1250 people across Denmark, Sweden, Norway, Finland, and Poland. NoA consists of the following companies: &Co., Åkestam Holst, Anorak, Bob the Robot, North Kingdom, NoA Health, Bold, BKRY, NoA Consulting, NoA Ignite, DK&A, Unfold, NoA Connect, Axenon, Scienta, Agitec, and Bluebird.

About This is Libre

At This is Libre, we put creative excellence in the center of our work – and favor ideas above structures. This is Libre is organized as a “talent community” of the best professionals with vast experience in building powerful brands.

The founding partners, Mónica Moro (Former CCO McCann WG Spain), Félix Vicente (Former Chairman & CEO McCann WG Southern Europe), and Raquel Martínez (Former ECD McCann WG Spain) built the Nº1 Communication Group in Spain, McCann Worldgroup, both in terms of billings and creative rankings, and they maintained this leading position for more than 20 years in a row.

Working together, they have accumulated more than a thousand awards for creativity and effectiveness in communication. They have worked in long-term partnership with iconic global brands such as Coca-Cola, IKEA and the most powerful Spanish brands such as Campofrío, Telefónica, Santander, Repsol.

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&Co, Tue, 16 May 2023 12:01:48 GMT