No2Violence Tells Women to 'Stop Lying to Yourselves' for April Fools Day

April Fools' Day is a day when telling lies, fooling people and spinning phantasmagorical stories is fine. But some women lie to themselves almost every day. That’s why the No2Violence organization decided to make their voice heard especially today and issue a plea to abused women everywhere to stop lying to themselves and contact the Association for help and assistance.

The campaign video, presented by BBR Saatchi & Saatchi, features a number of common phrases used by those suffering from abuse such as 'He promised it wouldn't happen again' and 'Next time I'll file a complaint.' It finishes with the statement 'Even on April 1st, don't lie to yourself'.