Nissan Note's Unexpected Test Drive

The new Nissan Note will be launched throughout Europe in October 2013 and to celebrate the car’s new technology, TBWA has created a virtual test drive video. Utilising Facebook Connect, the video is customised to each different driver’s profile (using their photos, name, status and even their gender) to tell a story that’s packed with truly unexpected turns of events along the way, including unwanted passengers.

 

The story is written in such a way that encourages viewers to share the video by sending their unwanted passenger away. Facebook API allows a user to customise the video using their friend’s profile before sharing it.

 

The unexpected test drive is available here: www.nissanwedding.com

 

The latest Note hatchback features exciting design and innovative technology that is unique in the small car sector. This includes Nissan’s Safety Shield, which warns the driver when an unexpected risk appears (blind spot warning, lane departure warning, moving object detection). It also features Around View Monitor (360° vision), which helps the driver navigate the tricky world of parking in tight spaces.

 

 

 

Credits:

 

Client management: Gareth Dunsmore, Arnaud Charpentier, MichelFromentin

 

Agency account management: Ewan Veitch, Thomas Codet, AurélieCrespo, BastienDemnard, Thomas Schneider, HafidaDerouiche, NathiaKisovec

 

Pan-European Executive Creative Director: Rudi Anggono

 

Digital Creative Director: Franck Botbol

 

Art Directors: Kiminori Suzuki, Marianne Fonferrier

 

Copywriters: ElaTengirsek, Antoine Colin

 

Producer: Emilie Prud’homme

 

Production House: \ELSE

 

Director: Minivegas (Luc Schurgers)

 

Digital Production: DAN Paris