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Nissan Launches Self-Parking Office Chair with TBWA\HAKUHODO Japan

TBWA Worldwide, 6 months, 4 weeks ago

‘Intelligent Parking Chair’ is inspired by Nissan's vehicle Parking Assist technology

Nissan Launches Self-Parking Office Chair with TBWA\HAKUHODO Japan

TBWA\HAKUHODO Japan recently supported Nissan to launch the ‘Intelligent Parking Chair’, using expertise inspired by its Intelligent Parking Assist Technology that allows drivers to effortlessly park vehicles using automatic steering.


With Nissan's corporate vision of ‘enriching people's lives through technology’, the team worked with TBWA\HAKUHODO to hack into some daily objects that could be disrupted using Nissan technology.


The ‘Intelligent Parking Chair’ is an office chair that can automatically reset to its original position to keep offices tidy. It is fitted with a 360 degree motorised roller system, and uses four ceiling cameras to generate a ‘bird's-eye view’, in order to wirelessly transmit the chair's position and route to destination.


The light-hearted concept moves away from targeting car enthusiasts, and instead focuses on day-to-day drivers, who may find Nissan’s Intelligent Parking Assist Technology more beneficial.


The innovative chair not only demonstrates the latest technology adopted by Nissan vehicles, but also frees Japanese office workers from the tedious task of rearranging office chairs, and gives the world an insight into Japan’s unique obsession for tidiness. With this technology, you’ll never leave the meeting room messy again!


Advertiser: NISSAN

Creative Agency

Creative Director: Takahiro Hosoda

Copywriter: Tetsuya Umeda

Art Director: Takaya Masuda

Account Director: Yoshiki Okayasu / Akihiro Okamoto

PR: (Planner) Hideyuki Kobayashi

Creative Agency: TBWA\HAKUHODO Japan

Interactive Producer: Kazuoki Uedo / Shogo Ushiyama

Account Executive: Kentaro Ito / Mari Nakasu

Producers: Hirotaka Fukatsu / Kaoru Otani

Account Supervisor: Takuma Fujii

Interactive Planner: Kazuaki Kuribayashi

Production Company

Camera Operator: Syuhei Onaga

Creative Director: (Interactive) Roy Ryo Tsukiji @ BIRDMAN

Director: (Interactive) Takuro Ito @BIRDMAN

Directors: Masato Goto / Jyunichi Inoue [Making Movie]

Head of Production: Hideaki Hamatani

Producer: Kenichi Shimada

Production Company: TYO Inc., (Interactive) BIRDMAN

Production Manager: Ayako Ogawa / Daisuke Murayama

Project Lead: (Interactive) Akane Inada @ BIRDMAN

Technical Manager: (Interactive) Takeru Kobayashi @ BIRDMAN

Category: Automotive , Cars

Genre: Creative technology