Nissan Launches Self-Parking Office Chair with TBWA\HAKUHODO Japan
TBWA\HAKUHODO Japan recently supported Nissan to launch the ‘Intelligent Parking Chair’, using expertise inspired by its Intelligent Parking Assist Technology that allows drivers to effortlessly park vehicles using automatic steering.
With Nissan's corporate vision of ‘enriching people's lives through technology’, the team worked with TBWA\HAKUHODO to hack into some daily objects that could be disrupted using Nissan technology.
The ‘Intelligent Parking Chair’ is an office chair that can automatically reset to its original position to keep offices tidy. It is fitted with a 360 degree motorised roller system, and uses four ceiling cameras to generate a ‘bird's-eye view’, in order to wirelessly transmit the chair's position and route to destination.
The light-hearted concept moves away from targeting car enthusiasts, and instead focuses on day-to-day drivers, who may find Nissan’s Intelligent Parking Assist Technology more beneficial.
The innovative chair not only demonstrates the latest technology adopted by Nissan vehicles, but also frees Japanese office workers from the tedious task of rearranging office chairs, and gives the world an insight into Japan’s unique obsession for tidiness. With this technology, you’ll never leave the meeting room messy again!
Creative Director: Takahiro Hosoda
Copywriter: Tetsuya Umeda
Art Director: Takaya Masuda
Account Director: Yoshiki Okayasu / Akihiro Okamoto
PR: (Planner) Hideyuki Kobayashi
Creative Agency: TBWA\HAKUHODO Japan
Interactive Producer: Kazuoki Uedo / Shogo Ushiyama
Account Executive: Kentaro Ito / Mari Nakasu
Producers: Hirotaka Fukatsu / Kaoru Otani
Account Supervisor: Takuma Fujii
Interactive Planner: Kazuaki Kuribayashi
Camera Operator: Syuhei Onaga
Creative Director: (Interactive) Roy Ryo Tsukiji @ BIRDMAN
Director: (Interactive) Takuro Ito @BIRDMAN
Directors: Masato Goto / Jyunichi Inoue [Making Movie]
Head of Production: Hideaki Hamatani
Producer: Kenichi Shimada
Production Company: TYO Inc., (Interactive) BIRDMAN
Production Manager: Ayako Ogawa / Daisuke Murayama
Project Lead: (Interactive) Akane Inada @ BIRDMAN
Technical Manager: (Interactive) Takeru Kobayashi @ BIRDMAN
Category: Automotive , Cars
Genre: Creative technology