Nike's Surreal 'Ordinary Outburst' Films Explore the Chemistry of Lost Things

Nike has launched two new films both entitled 'Ordinary Outburst' that deal with the "chemistry of lost things." Directed by C41 studio and produced by K48, the film features two prominent figures as protagonists: the chef Isabella Potì and the songwriter Venerus. 

We love to believe that there must be a “chemistry of lost things” that turns such moments into something memorable and compelling - something that generates a unique and unrepeatable interaction between the magical box of our memory, our senses and the ingenious brilliance of the things of the world, whether they are natural or the result of human imagination.

It is the secret of our sweetest remembrances that may be the reason we are more inclined to remember what we like, instead of people and things that we dislike. It seems to be a matter of chemistry. It is a mixture of reality and fiction, feelings and science, a film that is not just about fashion but also about ways of living one's life and passions.

Two different videos were released based on the same concepts: the passion that leads to creating something memorable and compelling. Through the kitchen, with Isabella Potì, and through music, for Venerus. A mixture of sounds and graphics that makes this film unique.