Nike Transforms New Invincible 3 Trainers into Pillowy Incarnations

Media.Work studio reveals the new revolutionary Nike Invincible 3 shoes.

Working together with the Nike team, Media.Work imagined the ways to describe the model’s innovative cushioning ahead of the launch of new running shoes.

'All the Cushion. All the Feels' is one of the main messages of the campaign. Combining the playful world and the benefits of reality, Media.Work represents all possible pillowy incarnations to capture complete softness and comfort. Changing the states and materials, the film discovers a world hidden under the sole - unbelievable, but tactile and real.

Gathering the combination of soft materials such as foam, rubber, marshmallow and foam, Media.Work extends them to fill the space with resilience, softness, and malleability.