Nike Go Intergalactic for LunarEpic Campaign Launch
lbbonline.com, 6 months, 1 week ago
Blacklist and Nike have taken their relationship to the next level with their latest collaboration: the Nike LunarEpic athletic shoe campaign. The campaign’s launch is anchored by a gorgeously rendered film, directed by creative studio Tendril with the backing of an international team of talented artists.
This hero spot sees the shoe’s organic shapes and structure materialise across space and time, setting down and leaving its signature print in the dust of a far off planet.
The campaign then extends into our humble Earth world, playing on giant screens in NikeTown stores around the globe, as well as heavy rotation on Nike’s social channels, where the shoe was teased in mysterious short clips before its final epic reveal at Nike’s flagship NYC store.
Animation Company: Tendril
Designer: (Concepts)Chris Bahry,Tom Crate,Wojtek Szklarski,
Designers: (Concepts) Ann Kruetzkamp,Marco Iozzi
Director: Chris Bahry, Tom Crate
Executive Producer: Kate Bate, Thomas Bay
Producer: Louise Bejerholm, (HOP) Mary Anne Ledesma
Storyboard Artist: Greg Boychuk, Gabe Sapienza
Editor: Tom Crate @ Tendril
Post Production / VFX
3D Artists: Sacha Wechselmann, Ben Pilgrim
3D Lead Artist: Nejc Polovsak, Matt Frodsham, Simon Fiedler
Compositor: Chris Bahry, Brad Husband
Matte Painting: Bojan Zoric, Form Language
Modeling: Marek Denko
Executive Producer: Andrew Linsk
Producer: Karen Lawler, Alex Unick
Production Company: Blacklist
Category: Clothing/fashion , Shoes
Genre: Animation , Fashion & Beauty , Illustration , Scenic