Nick Collett Nails Fresh Promo for Goldspot

Dancing satisfies an inherent human fascination.

Rhythmic.  Instinctive.  Expressive.

Whether it’s sultry shapes on a discotheque floor, or furious flapping from a drunk uncle at a family wedding, dance is an itch that we long to scratch.

Little wonder therefore that science connects the ability to dance to human evolutionary survival.  Good rhythm suggested strong genes and a disposition for sound communication.  Attracting a mate simply requires a decent moonwalk.

And Nick Collett’s latest promo for Goldspot’s ‘The Border Line’ beautifully reflects the significance of dance to our species.
    

A stunning collage of archive footage, the film seamlessly frames a global representation of dance, unifying the wonderfully varied people concerned.  Even a drumming penguin, jiving housewife and camp marionette share this common affection.  A visual delight for lovers of Super 8mm, the nostalgic tone reinforces the highly personal songwriting brilliantly.

Nick’s third project with the U.S. alt-rock band, this film was “a huge labour of love as both time and budget were very tight,” issues that reflect the sharp change in making promos today.  “I knew I had to make something that I could basically do entirely myself” says Nick, “I originally cut together a little test-clip – Just cutting ten seconds and making it sync nicely to the music took hours so I thought the idea might be a giant pain in the ass for me to edit. And it was.”

The video recently won MTVU’s Freshmen Competition and will shortly feature on MTV airwaves.