Nice Shit's MTV Football Idents Were Made With Heart

Football can be intense, and it definitely was for Nice Shit's little dude. He just couldn't take it, but hey, he died doing what he loved the most, right?

Nice Shit were super excited when MTV called them to do another one of these killer Artist ID series. 

The keywords they gave them this time were: World Cup, Anxiety and the colour purple

With this unusual level of creative freedom, it was a great opportunity for the team to try something new, and that's when they decided to go full 3D and frame by frame animation.