Newmarket Holidays Launches Redesign and Website Rebuild

true shares its newest work for Newmarket Holidays.

true were appointed to redesign and rebuild their website and create a platform that would evolve alongside their business. The brief called for a flexible solution that could seamlessly integrate with complex systems - like booking modules, dynamic pricing, and product management systems - while addressing the needs of three core audiences: consumers, travel agencies, and the in-house sales team. Following their recent rebranding, this was the perfect opportunity to bring Newmarket’s refreshed vision of 'Bringing travel stories to life' into the digital realm.

true delivered a solution built on Umbraco, a scalable and composable DXP that gives Newmarket a powerful technological edge. The platform allows for ongoing development, smooth system integrations, and effortless CMS management, all while delivering an exceptional user experience. It also incorporates Algolia, enhancing functionality with features like recommended search to boost revenue.

This approach meets Newmarket's operational needs but also supports the storytelling and experience-sharing that is central to their brand's identity.

Collaboration was key to the project’s success. true worked closely with Newmarket’s in-house development team, integrating them into our sprint process, providing extensive training, and ensuring a smooth handover. This empowered their team to confidently manage and evolve the platform moving forward.