New York Lottery Winner Trapped in Doll Factory

DDB, New York has launched a new spot for the New York Lottery Winning Numbers App. The spot features a worker in a doll factory who is unaware that he is a millionaire because he hasn’t checked his numbers on the app. Instead, he has the unsettling feeling the dolls are staring at him. 

Director David Gaddie of The Colony says, “We really enjoyed creating an environment that felt like a big, real factory full of believable people, and never like a film set. We felt that keeping it real – from casting to set design to the name badges sewn on workers’ shirts – would highlight the intrinsic comedy of the situation.”

VFX studio Afterparty enriched the factory environment by adding set extensions such as a second conveyor system suspended from the ceiling, extra lighting and machinery. Design Director Jordan Lister says, “Our role was to quietly reinforce that sense of a totally realistic factory, bringing detail to that world.” 

The result is an intriguing spot with very dry and underplayed comedy.