As part of their ongoing initiative to provide critical information in this pivotal time, the New York City Department of Health (NYC DOH) released an earnest reminder of the importance of connection with loved ones in this difficult time - safely and remotely - with the 'Stay Home, Stay Connected,' spot, produced by Valiant Pictures out of agency Starfish. Working within the US epicenter of the COVID-19 crisis, the NYC DOH compiled mobile phone footage captured within stay-at-home city households to inspire get-togethers ranging from the somber to the playful (and the odd dance party thrown in).
When public health organisations needed to disseminate updates and information quickly as the crisis surged, creative companies have nimbly stepped up to the plate and to supply soup-to-nuts services remotely for quick, effective turnaround to amplify these key messages. These boutique, solutions-driven shops are leveraging their ability to craft creative solutions to help crucial health organisations and nonprofits, giving them the resources to get their essential information out the door ASAP.