New Which Wich Campaign Gives a Close Look at a Superior Sandwich

With over 300 locations, including eight in the Charlotte area, Which Wich stores are popping up everywhere. However, in the case of Charlotte, not everyone knew Which Wich serves amazing, fully customizable sandwiches from the name alone. So, LRXD decided to make the sandwiches a little bit harder to miss.

By strategically placing outdoor ads near Which Wich locations all over the Charlotte area, the agency gave potential customers a much closer look at the brand’s epic sandwich creations. With a little help from some hyper-close, mouthwatering sandwich imagery, the billboards let the people of Charlotte know that the best sandwich they’d never had was hiding right under their noses.