New Senior EP at Rushes

Norra Abdul Rahim joins Rushes this month as Senior Executive Producer. 

 

It’s rare to find a VFX producer like Norra, who has a real grasp of the different methodologies, across all the disciplines, combined with systems experience and great people skills. Rushes Managing Director Joce Capper says, “We’re really excited that Norra is leading our campaign for Rushes to be the ‘Go To’ facility for intelligent, creative VFX solutions.” Think Operation VFX: making beautiful pictures, a beautiful process!

 

Norra has an international background and came to London with a broad range of skills, honed on creating high-end productions for the Asian market. Once here, she quickly found herself working alongside VFX luminaries such as Tom Sparks, Sean Broughton and Jon Hollis, before joining the well regarded boutique Realise. As EP/Managing Director there, Norra was responsible for production, recruitment, ran day to day operations and managed creative teams and client relations.

 

Her portfolio of work includes commercials for global brands such as: O2, Radox, BMW, Mercedes, Coca Cola, Reebok and Ford.  She has worked on features including the effects-epic “Prince of Persia”, award winning “Mister Furry” for MTV Rebrand, first of its kind Landrover Experience “Projection Mapping” at its Solihull Visitors' Centre and Vimeo’s Pick of the Week “Made by Humans” for Hyundai.

 

Now, firmly at the wheel of Rushes CG department Norra is planning to leverage her 16 years experience working on high end productions to realise some great VFX work. She will also be looking to expand Rushes VFX pipeline, working with systems manager Ben de Luca to integrate all the facilities of Maya, Nuke and Flame to Rushes best advantage.

 

"I am ecstatic that the next chapter of my career is with Rushes, people are not fully aware yet of the immense talent we have roaming our corridors! I look forward to delving into Rushes core roots of high end VFX work; the CG team love to sink their teeth into a challenge - we want to showcase their talent. Everyone is committed to the cause.”