New Print Ad Lets You Remove Its Fatty Love Handles

To promote Network Ten’s newest series of The Biggest Loser, BMF has created an interactive print ad that doesn’t even require a smartphone (imagine that).

The perforated edges allow readers to remove the ad’s fatty love handles, and in doing so turn it into a flyer for the popular weight loss program. It seems even print ads need to lose weight these days.

Credits

Agency: BMF

Advertiser: Network Ten

Brand: The Biggest Loser – Challenge Australia

Client Contact: Jordana Jensen

Creative Director: Justin Ruben

Art Director: Ryan Fitzgerald

Copywriter: Jim Curtis

Agency Print Producer: Lisa Houatchanthara

Group Account Directors: Alex Caredes

Account Manager: Will Woods