New Old Navy Spot from CP+B

Crispin Porter + Bogusky has released a new spot for Old Navy’s spring range, titled “Now Boarding,” which launched last night. The campaign takes place on a plane and features Julie Hagerty, the star of the Airplane movies. Future spots in the campaign will also feature Mr. T, Boyz II, Rachel Leigh Cook and a few other surprise appearances. Here's how they describe it:

 

"This spring, Old Navy is taking fashion to new heights with new, better-than-ever jeans, hoodies, tees and dresses. Everybody’s favorite Chief Style Attendant Julie Hagerty, is making sure we’re all getting upgraded. And special guest passengers like Mr. T, Rachael Leigh Cook and Boyz II Men are on board later in the season, bringing you new favorites arriving on time at Old Navy." 

 

  

Credits

 

FORMAL CLIENT NAME: Old Navy

EXECUTION TITLE: Now Boarding...

AGENCY: CP+B

PARTNER/WORLDWIDE CHIEF CREATIVE OFFICER: Rob Reilly

VP/EXECUTIVE CREATIVE DIRECTOR: Jason Gaboriau

VP/CREATIVE DIRECTOR: Robin Fitzgerald

CREATIVE DIRECTOR: Cameron Harris

ASSOCIATE CREATIVE DIRECTOR(s): Alexandra Sann, Mike Kohlbecker

SR. COPYWRITER: Dafna Garber

SR. COPYWRITER (SPANISH): Jorge Ortega

COPYWRITER: Chelsea O'Brien

COPYWRITER (SPANISH): Abel Gonzalez

ART DIRECTOR: Mary Dauterman

ART DIRECTOR (SPANISH): Patricia Oritz

VP/DIRECTOR OF VIDEO PRODUCTION: Chad Hopenwasser

VP/EXECUTIVE INTEGRATED PRODUCER (MUSIC): Bill Meadows

EXECUTIVE INTEGRATED PRODUCER: Deb Drumm

JUNIOR INTEGRATED PRODUCER: Jackie Maloney

EXECUTIVE BUSINESS AFFAIRS MANAGER: Amy Jacobsen

BUSINESS AFFAIRS MANAGER: Michelle McKinney

PRODUCTION COMPANY & CITY: Smuggler, Hollywood, CA

DIRECTOR: Randy Krallman

ASSISTANT DIRECTOR(s): Jey Wada, Erin Stern

EXECUTIVE PRODUCER/PARTNER(s): Patrick Milling Smith, Brian Carmody

EXECUTIVE PRODUCER/COO: Lisa Rich

EXECUTIVE PRODUCER(s): Allison Kunzman, Laura Thoel

HEAD OF PRODUCTION: Andrew Colón

PRODUCER: Paula Cohen

DIRECTOR OF PHOTOGRAPHY: Bryan Newman

EDITORIAL COMPANY & CITY: Cut + Run, Santa Monica, CA

HEAD OF PRODUCTION/SENIOR PRODUCER: Christie Price

EXECUTIVE PRODUCER: Carr Schilling

EDITOR: Frank Effron

ASSISTANT EDITOR(s): Heather Bartholomae, Brooke Rupe

VISUAL EFFECTS COMPANY & CITY: Method Studios, Santa Monica, CA

EXECUTIVE PRODUCER: Robert Owens

PRODUCER: Colin Clarry

SET SUPERVISOR: Rob Hodgson

VFX SUPERVISOR(s): Jason Schugardt, Michael Sean Foley

LEAD COMPOSER: Kelly Bumbarger

MUSIC COMPANY & CITY: Search Party, Portland, OR

PRODUCER: Sara Matarazzo

COMPOSER: Beau Black

SOUND DESIGN & CITY: Machine Head, Santa Monica, CA

SOUND DESIGNER: Stephen Dewey

PRODUCER: Patty Chow Dewey

TELECINE & CITY: Company 3, Santa Monica, CA

PRESIDENT/COLORIST: Stefan Sonnenfeld

EXECUTIVE PRODUCER: Rhubie Jovanov

PARTNER/MANAGING DIRECTOR: Steve Erich

EVP/GROUP CONTENT DIRECTOR: Danielle Whalen

VP/CONTENT DIRECTOR: Kate Higgins

CONTENT MANAGEMENT SUPERVISOR: Laura Likos

CONTENT SUPERVISOR: Jessica Francis

CONTENT MANAGER: Alex Kirk, Michelle Forbush

VP/GROUP DIRECTOR, PLANNING: Lindsey Allison

COGNITIVE ANTHROPOLOGISTS: Jennifer Hruska, Tiffany Ahern