New Listerine Ads Prove You Should Be Careful with What You Put in Your Mouth
We’re all a little bit paranoid about germs. In spite of this, we all put things in our mouths without realising it – and without a thought for the last place it’s been.
By showing the journeys of these objects in single images, JWT London quickly reminds people why they need a mouthwash that kills 99.9% of germs.
Creative Director: Christiano Neves, Paul Rizzello
Copywriter: Paul Rizzello
Art Director: Christiano Neves
Executive Creative Director: Russell Ramsey
Account Director: (Board) Rafael Freitas
Photographer: Matt Holyoak
Producer: Laurie Carter
Creative Agency: J. Walter Thompson London
Art Buyer: Sue Clifford
Print / OOH
Retoucher: Shoemakers Elves London
Category: Beauty/health , Dental care