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New Listerine Ads Prove You Should Be Careful with What You Put in Your Mouth

J. Walter Thompson London, 3 months, 2 weeks ago

JWT London launches new ads shot by Matt Holyoak

New Listerine Ads Prove You Should Be Careful with What You Put in Your Mouth

We’re all a little bit paranoid about germs. In spite of this, we all put things in our mouths without realising it – and without a thought for the last place it’s been.

By showing the journeys of these objects in single images, JWT London quickly reminds people why they need a mouthwash that kills 99.9% of germs.








Creative Agency

Creative Director: Christiano Neves, Paul Rizzello

Copywriter: Paul Rizzello

Art Director: Christiano Neves

Executive Creative Director: Russell Ramsey

Account Director: (Board) Rafael Freitas

Photographer: Matt Holyoak

Producer: Laurie Carter

Creative Agency: J. Walter Thompson London

Art Buyer: Sue Clifford

Print / OOH

Retoucher: Shoemakers Elves London

Category: Beauty/health , Dental care

Genre: Print