New JWT25 Offering Serves Up Snackable Content
Quick-response production offering from Singapore office will help brands in an ‘always on’ world
J. Walter Thompson Singapore has launched JWT25, a new quick-response online video and content production offering to help brands stay competitive in a world where they need to be ‘always on’.
JWT25 is designed to provide a more efficient and affordable solution to online video content, producing quick, engaging videos within 25 days developed by a team of millennials with an average age of 25. The JWT25 team has also built a global network of young film makers, experts in directing digital video content.
“Clients are increasingly looking for an alternative service to complement long form film. JWT25 was set up to respond to clients seeking a fast, effective, high quality snackable video service for the lowest cost,” said Peter Womersley, CEO of J. Walter Thompson Singapore.
JWT25 is an offering of Chameleon Content, which was set up in Singapore 2011 as a regional production hub for several key brands for J. Walter Thompson offices worldwide. The agency saw an opportunity to utilize the unit’s high-end production expertise to create shorter, faster slices to satisfy clients’ growing appetite for a wider menu of content.
Chameleon employs an international team of 12 producers, editors, illustrators and visual FX artists who can speak 15 languages. Chameleon’s in-house studio is equipped for print & film tabletop shoots to produce content for social media campaigns, web banners, newsletters, market place ads and sponsored stories. The team, which is led by Gerri Hamill, Director of Broadcast & Content at J. Walter Thompson Singapore, serves as a production centre for a range of J. Walter Thompson offices spanning Asia, London, Argentina and Brazil, creates content for a range of global brands including Mattel, Lux and Shell.