New James Bay Music Video From Sticker Studios Documents Trials and Tribulations of Love

Produced by Sticker Studios and directed by Ozzie Pullin, James Bay's latest music video for his track 'One Life' shows the ups and downs that life throws at a couple during a relationship and celebrates the resilience of two people in love. Set in a rural country home, footage captured by a couple shows the rollercoaster of emotions that they experience, as life takes them on its twists and turns - from romantic playfulness in the garden to the joys of starting a family together.

Ozzie puts his directing talents to good use in the heart-warming new music video for the English singer songwriter, who is most known for his platinum-selling single 'Hold Back the River' and subsequent chart topping albums and releases. The music video is a mixture of VHS footage and performance, giving the piece a nostalgic feeling to it, which complement James’ vocals and subtle guitar playing. The story of the music video documents the trials and tribulations of love, as we witness a couple go through thick and thin, from the trivial arguments to the euphoric life changing events like raising a child and becoming a family. The music video also masterfully weaves back and forth between the family and James Bay as we see the passion pour out of his performance.