Netflix Thailand Hijacks Billboards for Money Heist: Korea Joint Economic Area
Netflix Thailand, the most popular streaming service in Thailand wanted to make a massive impact on the launch of Money Heist: Korea Joint Economic Area. The remake of the popular Spanish series that is not so famous in Thailand.
But how? Bangkok is a highly dense city with a population of 10.72 million. This City of Angels is also ranked 8th worst traffic in the world where an average Bangkokian spends at least 64 hours a year in traffic. This makes out-of-home media in Bangkok expensive and guarantees millions of eyeballs every single day at prime locations. The only problem with this out-of-home is that they are fully booked all year.
Why buy billboards when you can heist them? With so much time and eyeballs glued to any location all around Bangkok, we robbed major billboards and OOH all over Bangkok to get attention. 'The Eyeballs Heist' operation sent out robbers and took over countless out-of-home media - from giant billboards in prime locations to metro station ads to tuk-tuk signboards.
Overnight, one after another out-of-home advertising from major brands such as luxury real estate, gold, and jewellery brand, international electrical appliances, cosmetic, and FMCG brands were heisted boldly with a daring message over their ads; 'This billboard got heisted'. Covering those other brands' media with a special material tailored-made for each brand and location. We also intentionally left some space for people to be able to identify what brands we heisted from.
