Nestlé Uses Surprise Chocolate Cards to Represent Endangered Brazilian Species

One research made by one of the most important journal of Brazil, the 'Folha de São Paulo' realised the that sweets that were part of the childhood of people born between 1980 and 1990, approximately 25% of them have miss from 'Nestlé Surprise chocolate', one of the most import chocolate made by Nestlé Brazil. The article published in 2022 also shows out that the reason for this missing was because that the chocolate gave a strong affective memory for those who consumed it. 

The chocolate 'Surprise Nestlé' was stopped being manufactured in 2003, at this way the Surprise becoming one of the brand's most important products to Brazilian people. However, after so many years, some of the animals that were represented in those cards of Surprise chocolates are at risk of extinction, some of them are: Onça Pintada, Mico Leão Dourado, Alligator-of-the-chat-yellow, among others Brazilian species of animals.  

That's why, Ogilvy Brazil and Nestlé Brazil created a campaign named 'Arts of Preservation', this action have the purpose to support the ONG 'SOS Mata Atlântica', who have the mission to preserve the Brazilian jungles. The campaign have the target to make arts into NFTs, a digitally authenticated unique property, and make them available for sale. All financial resources obtained will be fully donated to 'SOS Mata Atlântica'.  

“Nestlé starting to flow into the universe of Web3 and tokenisation, anticipating new possibilities and opportunities. Proof of this is the launch of this innovative project, which combines art and technology at the service of the company's commitment to sustainability. Denis Chamas, senior manager of innovation and new business models at Nestlé Brazil. 

For decades, the 'Surprise Chocolate' reach the people's hearth, kids and adults with they collectible cards presented the animals of the Atlantic Forest and relevant information about each one of them. Now, the brand is back with that passion by launching a unique campaign, which involves the collaboration of five Brazilian artists, they are: Carla Barth, Vilson Vicente, Larissa Constantino, Rômolo D'Hipólito and Helena Cintra in the creation of reinterpretations of the iconic cards. 

"We are so happy to bring this memory back and have the possibly to see this  opportunity to make a difference in the preservation of Atlantic Forest animals. By engaging talented Brazilian artists and turning their reinterpretations of the cards into NFTs, we are creating a link between connection feeling, contemporary art and environmental activism. All work of art will be available to buy at this website. Until now, we already sold 160 NFT, that will help these animals", emphasise Danilo Dualiby and Alexandre Tobio, creative directors at Ogilvy.