NERD Productions Creates Quirky Stop-Motion Instagram Spots for Sally Hansen x Crayola

To celebrate Spring/Summer, Sally Hansen has teamed up with everyone's favourite childhood brand, Crayola, to create a new range of Insta-Dri nail polish shades.

If you look back at the days of scribbling a bright yellow sunshine on the corner of every page with fond memories, then this collaboration is for you! To launch the range, Sally Hansen x Crayola commissioned NERD Productions to create a series of Instagram spots using colourful and quirky stop-motion techniques to show off the new shades and tap into the billions of fashion & beauty consumers using the platform.

Director Yibi Hu, known for his playful stop-motion animations, fully embraced the brief and created these cute spots and stills which are currently being rolled out on Sally Hansen's Instagram page.