NCG DIEVO in Amsterdam Helps Ukrainian and European Companies
"Agencies of the Nostra Communications Group (NCG) have been working for more than ten years in different foreign markets, including Europe and Asia, so opening our own office in the European country was a logical step for us," comments Dmytro Kutovoy, the NCG’s founder. - Whilst earlier abroad we often implemented only individual TV promotions and digital campaigns, now we provide a full range of services."
The agency focuses on Ukrainian business that has maintained production and has at its disposal enough capacities to send products to foreign markets. "There are companies among our clients that planned to enter the European markets, but because of the war they were forced to accelerate. There are also companies that would be happy to develop only within Ukraine. For these companies, working in foreign markets is a forced decision", - adds Yuriy Ogorodniychuk, multi-regional account manager of the NCG.
Since February 24, the attention of almost the entire planet has been focused on Ukraine, previously almost unknown to many countries. Such attention increases interest in everything Ukrainian, in particular - in the history of the country, its culture and products. Now Ukrainian companies have an opportunity to add a positive context in the form of quality of goods on the shelves (such as Biedronka or Edeka) and gain consumer loyalty. In addition, promotion in the markets of European countries, according to experts, does not necessarily involve significant costs.
"Although each decision is individual, now we can say for sure that entering foreign markets with securing a market share is quite a real thing, and it is relevant now, when loyalty to Ukrainian products is higher than ever," says Dmytro Kutovoy.
The NCG DIEVO helps to enter the EU markets and even scale the business. Although the main expertise of the NCG DIEVO is advertising and communication services, the agency is not limited to them. The company uses its knowledge and connections in international markets to help Ukrainian companies find new partners and development opportunities.
The NCG's clients include Boinorica, Kimberly-Clark, Kyiv Vitamin Plant, Suzuki, Pripravka, Ariston, Diageo and many others. "Most of our clients have been with us for years, which already shows the level of partnership trust," comments Marina Zaverukha, the NCG's Client Service Head.
Currently, the agency offers its clients multi-regional solutions that take into account the specifics of each country. For example, TV, print media, outdoor formats and radio work well in Germany, however digital promotion does not give the expected result due to the peculiarity of consumer culture. The nuances of communication with such countries as the Netherlands, Turkey, Serbia, Bulgaria, Romania, Moldova, Croatia and several others are also well known to the NCG DIEVO specialists.
"Over the 17 years of its existence, NCG has accelerated the development of many brands in the markets of different countries, - says Dmitry Kutovoy, - We know what it means to take a punch, because we have gone through the crisis of 2008 and 2014 and learned to respond even to extremely difficult challenges. But more importantly, we have learned to help our clients under any circumstances."
