NBAStore's Smart Personalised Weather Ads

The NBA is rolling out an online campaign for their retail division, NBAStore.com. The work was created by the NBA’s ad agency, Goodby Silverstein & Partners.

The campaign features smart banner ads that detect your location and determine which NBA gear would be appropriate for you to wear based on real-time weather reports. The clothes are displayed on 10 NBA stars from the locations nearest NBA team.

“It’s a new take on the retail catalog,” stated Adam Reeves, creative director and associate partner at Goodby Silverstein & Partners. “Instead of static fashion shots, the ads live; they change right in front of you."

The athletes include Kobe Bryant (Los Angeles Lakers), Brook Lopez (Brooklyn Nets), Joakim Noah (Chicago Bulls), Harrison Barnes (Golden State Warriors), Rajon Rondo (Boston Celtics), Tim Duncan (San Antonio Spurs), Blake Griffin (Los Angeles Clippers), LeBron James (Miami Heat), and Serge Ibaka (Oklahoma City Thunder).