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Creative
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NBA Stars Give Terrible Life Lessons In New Priceline Spot from BBDO New York

BBDO New York , 7 months, 3 weeks ago

Latrell Sprewell and David Robinson star in ad for American discount travel company

NBA Stars Give Terrible Life Lessons In New Priceline Spot from BBDO New York

On Super Bowl Sunday, Priceline.com debuted its new multi-platform advertising campaign called "Whatever's On the Line. Priceline." focusing on today’s modern traveler who takes shorter and more frequent trips.


Now, just in time for the NBA All-Star weekend comes their newest topical spot featuring Latrell Sprewell and David Robinson titled “Life Lessons.”


The campaign will continue to roll out during the first quarter of the year including a robust social mobile media program on Facebook.



Advertiser

Brand: Priceline.com

Animation

Animation Company: Sibling Rivalry (Brand), Mr. Wonderful (Graphics)

Creative Agency

Account Manager: Laura McWhorter

Chief Creative Officer: David Lubars (Worldwide), Greg Hahn (New York)

Creative Director: Dan Kenneally, Ryan Raab (Life Lessons)

Executive Creative Director: Chris Beresford-Hill, Dan Lucey

Account Director: John Chleborad

Executive Producer: Tricia Lentini

Creative Agency: BBDO New York

Business Affairs: Shelly Bloch

Account Executive: Erin Oliver

Project Manager: Amy Orgel

Senior Copywriter: Mike Motch (Cousins, Baby)

Senior Art Director: Austin Mankey (Cousins, Baby)

Associate Creative Director: Marques Gartrell, Kim Nguyen (Nana)

Senior Director: Ross O’Donovan

Music and Sound

Sound Design: Sam Shaffer @ Mackenzie Cutler

Sound Mix: Tommy Juacarone / Sound Lounge

Offline

Edit Assistant: Mike Leuis

Edit Company: Mackenzie Cutler

Editor: Ian Mackenzie

Executive Producer: Sasha Hirschfield

Post Production / VFX

Visual Effects: Schmigital

Production Company

Director: Jim Jenkins

Executive Producer: Ralph Laucella

Line Producer: Marc Grill

Photographer : Ellen Kuras

Production Company: oPositive Films

Category: Holiday , Travel

Genre: Comedy