Native Music Takes Home Two Golds at the 2023 Creative Circle Awards

Full-service, independent music supervision agency, Native Music, celebrates two Golds won at the Creative Circle Awards last week, which honoured the best of the  UK creative industry. 

Native Music were awarded Gold for Best Use of Existing Music, for B&Q ‘Flip’, and Best Use of Original Composition for Depzman 'Life Cut Short'. 

Working with agency Uncommon, the ambitious B&Q ‘Flip’ campaign saw Native Music place a 2013 piano version of David Bowie’s ‘Sound and Vision’. The choice complements the campaign’s intimate narrative about a family preparing for a new baby, as well as its impressive technical undertaking: the production from Pulse Films involved a rotating 24 tonne rig and the set - a house - literally flipping around. 

The second Gold of the evening for Best Use of Original Composition was awarded for Depzman 'Life Cut Short', a film made with McCann London for the anti-knife crime charity, The Joshua Ribera Foundation. Joshua Ribera, known in the music world as Depzman, was a rising star in the grime scene before he was tragically killed at the age of just 18.

Native Music worked with the agency, vocalist T Roadz, composers and Alison, Depzman’s mum, to create a vocal match as close and true to Depzman as possible. After capturing a performance from T Roadz, technology was used to match the pitch and cadence of Depzman’s flow, tweak individual syllables and match the production techniques he used to achieve the final sound. 

Dan Neale, managing director at Native Music comments, "To win two golds at this year's Creative Circle awards is an achievement we are extremely proud of. For the team at Native Music to be recognised by a jury made up of our peers, and covering both disciplines of existing music and original composition, is no easy task. We are grateful to have had the chance to work on these projects, our thanks to everyone involved."