Nationwide and Trevor McDonald Say Thank You to Loyal Members

As part of its ongoing partnership which began with last year’s multi-award nominated NationFried, creative PR agency The Romans and Nationwide have launched ‘The Big Nationwide Thank You’.

Starring broadcasting legend Sir Trevor McDonald, the new film sees Sir Trevor announce one in five Brits are set to share over £600 million as a ‘thank you’ from Britain’s biggest building society. It is thought to be the largest single gesture of appreciation by value ever made by a UK organisation.

The ‘Thank You’ payment – three times larger than the biggest National Lottery win of all time (£195 million) – thanks Nationwide members for helping build the financial strength needed to purchase Virgin Money, meaning it is able to grow the benefits of mutuality in the UK. More than 12 million qualifying members up and down the country will each receive £50 in their bank accounts from Monday 7th April.

The film sees the news-reading legend as he is joined by a kaleidoscope of regional ‘Nationwide correspondents’ as they all share ‘thanks’ in their own unique and charismatic dialect and quirks to the members who helped make a difference. The film was captured by TWICE and director Mak Mahmut Akay, with photography taken by Serpell-Rand Photography.

Richard Warren, director of brand, marketing and corporate affairs at Nationwide said:, “Nationwide would be nothing without its members and we wanted to do something that gave back to them in a way that truly shows our appreciation. ‘The Big Nationwide Thank You’, starring the one and only Sir Trevor and supported by many of our esteemed colleagues across the country, does just that. We hope this new film, created and executed by The Romans, shows just how grateful we are for our members' unwavering support, ultimately enabling us to purchase Virgin Money and continue to grow the benefits of being part of a mutual.”

Dan Roberts, creative director at The Romans said, “It’s not every day a Black Country lad gets to throw out a ‘Cheers Cocker’ and celebrate the wonderful quirks of UK dialect - but that’s exactly what makes this campaign special. Nationwide has always proven that a ‘serious’ industry doesn’t mean serious advertising. From opening a chicken shop to teaming up with a broadcasting legend, they champion creativity that truly resonates with the public. ‘The Big Nationwide Thank You’ is no different—bringing together the legend that is Sir Trevor McDonald and real Nationwide employees from across the UK to deliver some seriously good news. So, from all of us… Thank You. Nice one. Ta Bab...”