National Association of Realtors Launches an Attack on Negative News with 'Good News' Campaign

For over 20 years, National Association of REALTORS has acknowledged 'Good Neighbors' through a same-titled program to recognise REALTORS who make an extraordinary impact on their community through volunteer work.

To cut through the negative clutter, bring 2021’s programme to life and REALTORS' commitment to their communities, the company partnered with Havas Chicago to develop a good news spreading, multi-touch campaign. 

The Good Neighbor News campaign includes a Time Square activation which features a constant scroll of positive headlines, brightly colored newspapers made from recycled bad news and the celebration of good Samaritans, 15 Good Neighbor Award Winners.