National Association of Realtors and Havas Chicago Launch 'That’s Who We R' Season 4

The National Association of Realtors (NAR) is letting buyers know through its latest campaign, season four of 'That’s Who We R,' that they are here to assist through the unexpected challenges and moments of the property buying process – especially with recent projections showing the housing market has no intention of easing up.

The campaign – created in partnership with Havas Chicago – uses simple yet personal and emotional moments to show how Realtors go above and beyond with their clients during what is often the most significant purchase a person makes in their life. It goes through four different story lines: 'The Neighbourhood,' 'The Right Thing,' 'The Search' and 'The Unexpected.'

Simple yet personal and emotional moments throughout the spots act as the connection point for viewers and listeners. The commercials leverage a diverse set of characters and real estate situations – residential and commercial – that work together to be relatable at scale. In each situation, viewers will see how Realtors’ unrivalled expertise, ethics and neighbourhood knowledge guide consumers through numerous scenarios, establishing trust and inspiring confidence despite surprises.

“We understood that our creative perspective needed to instantly resonate with consumers who may feel unsure about who or what to trust on their individualised path to ownership,” said Myra Nussbaum, president and chief creative officer, Havas Chicago. “The cultural truth is brought to the screen through the mix of authentic, emotional and unexpected moments that can occur throughout the property buying process. The output is a creative narrative that shows how Realtors partner with their clients during what is often the biggest purchase a person makes in their life.”