Mythic Welcomes Ken Baker as New CEO

Mythic, a full-service advertising agency located in Charlotte, N.C., announces the appointment of Ken Baker as its new CEO. With nearly 20 years of experience in media and advertising, Ken has focused his career on leading organisations at the intersection of creativity, media, and data. He succeeds David Soliday, who announced his intention to step back from the day-to-day in late October but will remain involved in the business as chairman.

"We recognised the need for someone who not only had a deep understanding of the core capabilities we currently provide to our clients but also had their finger on the pulse of performance media, analytics, AI integration and could lead Mythic in its next phase of growth,” said CCO Lee James. "Ken is an outstanding leader with a strong commitment to nurturing talent at all levels within the organisation, which aligns perfectly with Mythic's core values.”

Ken maintains a strong balance between a relentless focus on exceptional client delivery and the acquisition and retention of top-tier talent. He has a proven track record of building award-winning agencies and achieving business results for Fortune 1000 companies, top challenger middle market brands, and high-growth start-ups. As a firm believer in the value of client partnerships, Baker joined Mythic to further our mission of collaborating with outstanding brands while introducing new capabilities that align closely with the future needs of our clients.

“Mythic has a deep history of strategic marketing work that delivers both significant business growth and brand value. This coupled with being a true people-first employer where top talent thrives, gives us a strong advantage in the agency landscape,” Ken said. “I’m excited to expand the ways in which we deliver growth for our clients in the future and to help shape the next chapters of Mythic’s story.”

As we look ahead to 2025, Mythic is excited for the future and the new opportunities presented by Ken’s long-term vision for evolving our offerings and fulfilling our commitment to helping brands Be More.