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The Immortal Awards

My Most Immortal Ad: Joanna Monteiro

The Immortal Awards juror and chief creative officer of FCB Brasil selects a poetic masterpiece for The Independent

My Most Immortal Ad: Joanna Monteiro

In the run-up to this year’s Immortal Awards, our jurors will each select an ad that they believe deserves the title of Immortal.

Joanna Monteiro, Chief Creative Officer of FCB Brasil, is next up in the series with a black and white film for The Independent…





Litany | The Independent (Lowe, 1998)


When you find real truth and show that in a beautiful and provocative way, you have an immortal piece of work. It seems easy but it’s not. This film is so simple yet so deep at the same time. The copy is brilliant and the execution was so modern at a time. The black and white images supported by the voice over of John Cooper-Clark, who is a well-known British poet, is unforgettable.


Joanna Monteiro will be judging this year's The Immortal Awards. Entries are now open to all Little Black Book members, so head over to the submissions page to submit your best work. If you aren't a member of Little Black Book yet, then you can subscribe here.