senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Mutti’s Tomato Epiphany Shows Not All Tomatoes Are Created Equal

01/03/2022
Production Company
Alexandria, Australia
149
Share
RBG6 buck category clichés in campaign from Photoplay and Special

Mutti, Italy’s leading brand of premium preserved tomatoes, is launching a new brand platform and campaign to disrupt the preserved tomato category, and to educate that not all tomatoes are created equal - via agency Special Australia.

Directed by RBG6, the campaign, ‘Mutti. When you know, you know’, aims to make people question everything they thought they knew about tinned tomatoes, cementing Mutti as the premium, and only, choice for those with discerning taste. Consisting of two films, the campaign dramatises the obsession that those in the know possess, celebrating the human truths rather than taking the more traditional approach of focussing on the functional product qualities.

Credits
Agency / Creative
Media
Production
Post Production / VFX
Music / Sound
More News from Photoplay / Playtime
Hires, Wins & Business
Director Tobias Nathan Is Now A Photoplayer
21/02/2024
38
0
Hires, Wins & Business
Director Gracie Otto Points Lens Back On Brands
16/01/2024
45
0
ALL THEIR NEWS
Work from Photoplay / Playtime
Late for Love
Winter Swim
08/12/2023
11
0
Healthcaring
Bupa
09/10/2023
130
0
YES23
YES23
04/10/2023
12
0
ALL THEIR WORK