MullenLowe TREYNA Group Kicks Off 2024 with New Promotions

MullenLowe TREYNA, the 45-year-old startup communications agency once more expands its pool of leaders with key promotions across its Creatives, Account Management, and PR departments.

Adrian de Guzman steps up to become associate creative director. He is known for his work on Knorr, TRESemmé, Axe, and most recently, for spearheading the breakthrough initiative The Right to Care Card in partnership with the Quezon City Gender and Development Council.

Marla Laureano has also been appointed as associate creative director, owing to her work with 7 Eleven, Surf, Lifebuoy, and Closeup. She now shares creative stewardship duties of the Unilever business with Adrian. 

Home-grown talent Paulo dela Rosa moves up as associate creative director, after leading projects for Lucky Me, Monde-MY San, and Intermed, while also making significant contributions on The Right to Care Card project.

Sachi Iwasaki takes on a broader leadership role of management supervisor, as she continues to oversee major accounts and nurture relationships with the agency’s growing roster of clients. 

The MullenLowe MARC PR division also promotes Ryo Magsino to senior account manager, coming from his valuable contributions in servicing key accounts Galderma Aesthetics, Unilever Corporate, Domex, and Digital Marketing Association of the Philippines. 

“I am truly excited to see what they will be able to achieve as future leaders of the agency,” said Roman Olivarez, executive creative director.

“These key promotions are proof of the agency's commitment to strive for excellence while recognizing loyalty,” added Abi Aquino, chief creative officer.