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Group745
Group745
Group745
Group745
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Group745
Creative in association withGear Seven
Group745

MullenLowe SSP3 Highlights the 'Unfinished Stories' of Murdered Human Rights Activists in Colombia

20/04/2023
Advertising Agency
Bogotá, Colombia
171
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Agency teams up with non-profits Verdad Abierta and Somos Defensores to shine a light on the murders of over 1,100 social leaders and human rights defenders in Colombia

In collaboration with the organisation Somos Defensores and the journalistic team of Verdad Abierta, MullenLowe SSP3 Colombia has created a symbol to fight against the impunity of the perpetrators of the murders of over 1,100 social leaders and human rights defenders in Colombia between 2002 and March 2022.

In recent years, the Office of the Attorney General of Colombia has presented 'historic results' in the investigation of these crimes, supposedly with an around 70% effectiveness rate. However, the journalistic investigation carried out by Verdad Abierta together with Somos Defensores, the two non-profit organisations behind Unfinished Stories, has been able to demonstrate that only 5.6% of the cases have led to convictions.

This is one of the most pressing political and social issues Colombia faces and, for this reason, MullenLowe SSP3 Colombia has created 'Unfinished Stories', a book with 20 unfinished stories that go only as far as the Office of the Attorney General has gone in its investigations and in which over 1,000 remaining cases are represented on blank pages that invite people to sign them to file a citizen petition to force the prosecution to pursue the investigation and resolution of the unfinished cases.

The itinerant book, which is a single copy, seeks to raise awareness in Colombian society about the humanitarian crisis suffered by human rights defenders and, at the same time, serve as a mobilization tool to ask the State to take decisive action that will lead to the discovery of the truth.  

This campaign, supported by the Royal Norwegian Embassy in Colombia, Global Witness and MullenLowe SSP3 Colombia, is also available for viewing on the microsite here

Credits
Agency / Creative
Credits
Agency / Creative
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