MullenLowe SSP3 Arrives in Mexico

MullenLowe Group transforms its operation in Mexico to become MullenLowe SSP3 Mexico. The new agency will become part of MullenLowe SSP3 Colombia, one of the Latin American region’s most prestigious agencies, with Jorge Obregón as CEO.

Francisco Samper, regional president and CEO for Latam says: "Mexico is one of the most important markets in the world and we want to be at the forefront of its advertising industry. We are committed to a very ambitious transformation of our offering, which began a few months ago when we hired Rafael Domínguez as the new chief creative officer. He is a great professional, highly recognised in the industry for his brilliant career.

With the appointment of Jorge Obregón as the new CEO, the leadership team is solidified. Jorge has had an outstanding career in the agency having worked side by side with Rafael Gómez, who has made the decision to sell his stake and dedicate himself to new projects. We sincerely appreciate Rafa's enormous contribution to the agency. He leaves behind a great team that is fully prepared. MullenLowe will always remain 'his home' and we wish him the best of success in his new ventures.

As for Jorge, recently highlighted by the Scopen agency report as one of the 10 most admired industry leaders in Mexico, we could not be more enthusiastic and optimistic. Jorge meets the very particular requirement of being both a businessman and a great advertising professional. He is fully aligned with the disciplines that the industry needs today. He is also very strategic and creative and has a great relationship with clients. I have no doubt that under his leadership the agency will be seeing even more success very quickly."

For his part, the new CEO commented: "It gives me immense pride and satisfaction to be named CEO at a time when the industry is going through such important changes. As a society we are emerging from a pandemic that rethought consumer habits and attitudes, and only brands that understand these new dynamics will succeed in the future. Today we have a team prepared to take our clients down that path. Soon we will be complementing our current offer to make it increasingly robust, together with MullenLowe SSP3, one of the most outstanding agencies in Ibero-America over the last 25 years for its creativity and innovative thinking. We have a big challenge ahead of us, but I feel confident in the team and the plan we have in place to live up to what the network and all our clients expect and deserve."