MullenLowe Profero Reignites Moleskine’s eCommerce Experience

MullenLowe Profero, the global customer experience agency, is today launching the compelling new eCommerce website of Moleskine, the Italian manufacturer, papermaker and product designer.

With brands becoming aware that a poor digital experience can result in lost sales of up to £12bn in the UK alone, Moleskine briefed MullenLowe Profero to design and develop a Global eCommerce website that would transform their brand online, capturing its iconic and rich heritage while driving and enhancing commercial performance.  

Moleskine.com inspires individuals to explore their creative side by offering them a tailored experience with eliminated barriers to purchase, ultimately encouraging them to get closer to the brand. MullenLowe Profero has enabled Moleskine to empower their customers, giving them opportunity to record their ambitions in a product designed to stimulate and elevate their thinking. This fusion of brand aesthetics and the need to drive conversions is ultimately what makes this such a smart platform. Using rich interactions, beautiful product shots and splashes of colour, MullenLowe Profero were able to bring excitement back into buying a luxury item online. 

With 27% of people having bought stationery online for the first time during the pandemic, the revitalised website is crucial to driving the next generation into the brand. The global customer experience agency worked closely with one of Moleskine’s Founders, Maria Sebregondi, to create a distinctive experience that’s true to Moleskine’s past and present. 

The ambitious and brand-led website was built on the Salesforce Commerce platform with build partners OSF.

Daniela Riccardi, CEO at Moleskine, said: “Even before the pandemic and its impact on our retail and business, creating a new customer experience was always a priority for me. With the new website, not only will our customers have a smoother overall journey through our entire e-commerce, the re-design of the platform also visually tells the Moleskine story in a beautiful and simple way and our brand values come through, with every page you click through. I am pleased to be sharing this new online experience and the iconic Moleskine story with brand lovers worldwide.”

Christophe Archaimbault, CCO at Moleskine said: “This new website puts the consumer at the heart of the Moleskine e-commerce ecosystem. In such a fast-changing environment, it was critically important to launch this new streamlined user interface that will ensure a more enjoyable brand experience to the global Moleskine community around the globe. This is a particularly significant moment as this launch is the first step in the digital transformation of our consumers’ journey."

Peter Moody, CEO at MullenLowe Profero, said: “It’s no secret that the digital landscape has changed considerably over the past year due to the pandemic. And with 32% of respondents in our latest research report declaring they avoid brands with difficult to use digital experiences, there was no better time to re-energise Moleskine’s online offering. To be able to launch a bespoke CX platform for a company where passion runs deep throughout every level is a proud moment for us all here at MullenLowe Profero.”

Rachel Wells, executive creative director at MullenLowe Profero, said: “Our transformational redesign of the Moleskine online experience was really about ditching the traditional eCommerce website model. We wanted to move away from functional purchasing and instead build customer centric journeys, injected with brand spirit and fuelling purposeful creativity.”