MullenLowe Philippines Makes a Move with New Campaign for CloseUp
Closeup Philippines aims to break down barriers on stories of love, self-doubt and non-traditional couples in the Philippines with the #MakeYourMove Film Series, made in collaboration with MullenLowe Philippines.
The #MakeYourMove Film Series contains three different stories of love.
These films explore the barriers we think hinders us from getting closer—discrimination, social judgement, emotional baggage. And through these stories we reveal the biggest barrier that ties them all together—self-doubt—and how we can fight through it.
You can check out the first spot, entitled P.S. I Love You Bro, below:
You can check out the second spot, entitled Ex Marks the Spot, below:
And you can check out the third spot, entitled She's Dating a Youngster, below:
Director: Johann Alcantara
Production House: Go Motion
Account Manager: Tricia Egargo
Agency Producer: Jenny Abad-Santos
Art Director: Iya Parungao
Business Unit Director: Kristine Verzo
Chief Creative Officer: Leigh Reyes
Client Service Director: Aimee Sarmiento
Copywriter: Colleen Legaspi
Creative Agency: MullenLowe Philippines
Creative Director: Roman Carlo Olivarez
Executive Creative Director: Abi Aquino
Management Supervisor: Gerald Lim
Category: Media and Entertainment , Online Media