MullenLowe Group Launches New Joint Venture HI! MullenLowe

MullenLowe Group has announced HI! MullenLowe, a new joint venture agreement entered into by Emilio Haimann, President and Creative Director of Hi! and Diego Ricchiuti, President and CEO of MullenLowe Pirella, to consolidate their forces in the Italian advertising and communications market.

The new alliance shall begin operations with offices in Rome and Milan, with over 60 employees working across over 30 major domestic and international clients, including Unilever and SEAT. The HI! MullenLowe joint venture will be governed by Haimann and Ricchiuti, as Chief Creative Officer and Chief Executive Officer respectively.

Hi!, the Italian Creative Boutique, founded in 2000 in Milan by Emilio Haimann, has been operating for more than fifteen years in the advertising industry. The agency has a strong strategic and creative heritage, both in traditional advertising, and with digital and social capabilities. Hi! has seen success over the years, through advanced message placement and function beyond the traditional patterns of communication, through the attraction of customers eager for novelty and creativity.

Mullen Lowe Pirella, headed by Diego Ricchiuti, is the Italian affiliate agency of the MullenLowe Group (part of the IPG Group of Companies) that counts over 90 offices worldwide, spread across 65 countries. For more than 35 years in Italy, MullenLowe Pirella has upheld a strong creative tradition associated with the name of its original founder, Emanuele Pirella, one of the fathers of Italian advertising.

The philosophy, values and approach of the two agencies converge and align seamlessly, with a joint spirit of nonconformity, innovation and courage. The HI! MullenLowe ambition and attitude is in line with the MullenLowe Group global mission: “We are a creatively driven integrated marketing communications group with a strong entrepreneurial heritage and challenger mentality. We use creativity to get our clients’ brands an unfair share of attention”.