m/SIX Announces Four Senior Promotions

m/SIX has embarked on a programme to future-proof its proposition, driving its reputation as an agency of digital natives and pioneers.

Overseen by CEO Jess Burley and COO Will Spence, the programme aims to capitalise on m/SIX’s position at the cutting edge of data-driven media planning, enabling maximum efficiency in targeting one-to-one audiences at scale.

Four senior internal promotions have been made to spearhead the programme: Ross Barnes will take on the role of Chief Technology Officer, while Poppy Barnes will take on the role of Head of Digital. Matthew White has been promoted to Head of Planning, and James Weinberg, as Head of AudioVisual, will oversee the agency’s investments across all screens.

Jess Burley, CEO at m/SIX, said: “Ross, Matthew, Poppy and James all belong to a new breed of media talent with an in-depth understanding of how media planning translates in the age of programmatic, real-time and one-to-one marketing at scale. I’m confident they are the right team to help future-proof our offering, as well as delivering against all our clients’ long-term business objectives.”

In their new roles, the team will work closely with media owners, third parties and parent companies Group M and The&Partnership, as well as clients, to devise and pioneer new approaches to programmatic buying and custom audiences.

Ross Barnes, Poppy Barnes and Matthew White will work closely with The&Partnership’s analytics shop &Analytics, to develop advanced data-driven strategies, driving commercial success for clients including Virgin Money, TalkTalk and News UK.

James Weinberg, reporting into m/SIX’s Director of Investment Dan Keat, will work with content strategists across m/SIX and The&Partnership, driving a truly screen-agnostic approach to video planning and buying.

Keat said: “James has been instrumental in the growth of the AV team at m/SIX and has demonstrated a huge appetite to drive our media buying product further forward. He has an industry-leading understanding of the role each channel plays in a rapidly changing media landscape, and will continue to ensure clients are at the forefront of this change.”