Mr. President Lights Up the Royal Albert Hall for 150th Anniversary Celebrates

This year the Royal Albert Hall celebrates its landmark 150th anniversary. The world’s most famous stage has welcomed a who’s who of world-renowned figures: artists, athletes and activists. No other place on earth has played host to Winston Churchill, Albert Einstein and Muhammad Ali; Ella Fitzgerald, The Beatles and Adele. This was the Suffragettes’ ‘temple of liberty’ and had also been the home of Stonewall concerts and a place of celebration during Nelson Mandela’s state visit. It’s also been used for a séance, an indoor marathon and the world’s first bodybuilding contest. Every year over 1.8 million people enjoy live experiences - reaching millions more through broadcasting. 

Mr. President began working on a celebratory campaign to mark this historic anniversary in 2019. Then 2020 came around, and the Hall saw its doors close its doors to the public for the first time since the Blitz. As well as celebrating the anniversary Mr. President now needed to encourage people back to the Hall - to enjoy the next generation of defining moments and once-in-a-lifetime live experiences. 

So Mr. President took the opportunity to remind the nation that they needed the Hall as much as the Hall needed them. For all the history that the Royal Albert Hall has created over 150 years, there is more history to make. Mr. President created the ‘More history to make’ brand defining idea - including messaging and design aesthetic. 

In advance of reopening, a 90 second film (created by Tomboy Films and narrated by none other than Sir Mick Jagger) invited the public back to the Hall. But now that the Hall has fully re-opened, it’s time for the campaign to fully come to life: A light show greets everyone within sight of the Hall with the 150 year message being projected onto the building every night to remind people just how important this historical-cultural treasure is. Our “on this day” campaign has gone live across the Royal Albert Hall’s extensive channels - notably screens all around the Hall which show the moments in history that happened today - as well as highlighting performers playing in the future. 

By sharing the Hall’s incredible journey so far, we encourage people to look ahead to the next 150 years of creativity and history.