Movano Health Offers New Dawn in Women's Health with Evie Ring Launch
Movano Health proudly introduces the Evie Ring, a revolutionary health wearable for women. Accompanying this highly anticipated product launch is Evie’s inaugural brand campaign - centred around a one-minute hero film created by global creative agency, Zerotrillion’s woman-led New York office, and directed by the Danish director Sandra Winther [Newland], best known for her work with Beats by Dre, Nike, and Ami Paris.
Filmed against the backdrop of a LED virtual production stage, used to set the distinctive brand tone for this visual journey, the film follows diverse groups of women who through tastefully choreographed movements and at times even modern dance, express the uplifting feeling of being more in tune with their own bodies. The film culminates in a sunrise symbolising a new dawn in women’s health, meant to convey a nuanced understanding of the evolving life stages, moods, and mindsets of women, the campaign embraces authentic femininity, fostering a space where women feel seen and understood.
Evie Ring CMO, Tyla Bucher, said, "Women’s health is rich, complex, personal and ever-changing. Evie addresses a fundamental gap in health care: health tracking with insights designed specifically for women, and so, our campaign, 'A New Dawn for Women’s Health' aims to celebrate and illuminate the richness of every woman’s health story. Evie is not just another tech wearable, it's the first smart ring designed for women’s health.”
Zerotrillion creative director, Sarah Nguyen said, “For this campaign, we set out to create more than a product ad, but a visual and emotional experience. Our focus was on capturing the spirit of Evie as a transformative force in women's health. We embraced a blend of artistry and technology, crafting a narrative that invites women to embrace their wellness journey with confidence and style. This campaign is more than a showcase of features; it's an invitation to a movement, a celebration of the dynamic and evolving nature of women's lives. Evie is not just a ring; it's a statement, a symbol of empowerment, and a testament to the bold and extraordinary journey of every woman.”
The Evie Ring, priced at $269 with no subscription fee, marks a significant departure from conventional health wearables. Positioned as a formidable competitor to the Oura Ring, Evie represents a pivotal moment for women's health by addressing a longstanding gap in the industry. Unlike its counterparts, the Evie Ring is built on the foundation of the latest scientific research and clinical trials specific to female data, an area previously overlooked in health wearable design.
The device caters to women's distinct needs across various life stages, offering comprehensive tracking of activity levels, sleep quality, menstrual cycles, and vital health metrics on demand. Accessible to the US market through this website, the Evie Ring signifies a movement for women's health, challenging the existing norms.
Zerotrillion managing director, Chantelle Brinkley said, "At Zerotrillion, we believe in the power of creativity as a catalyst for positive transformation. With this campaign, we aimed to create not just a product launch but a cultural movement that resonates with women worldwide. This campaign is a celebration of the limitless potential of women. Women’s healthcare is only starting to get the attention it deserves, and is sadly decades behind where it should be. So, we are proud to help contribute to a project that goes beyond the ordinary and sets a new standard for the intersection of technology, art, and women's health.”
The campaign launched on November 20th across the United States and will continue to run for the remainder of the year with a mix of assets surrounding the 60s hero spot supported by paid media for connected-TV, Paid Social, and Digital.
