Demonstrating again why they’re the go-to motion graphics house in Australia, Sydney-based Motionlab has created a new animated spot for car insurance provider Protect Plus. The simple, hand-drawn animation uses the humorous misadventures of a family and their dog to illustrate the benefits of Protect Plus and emphasise what sets them apart from their competition.
Says Luke Heise, director at Motionlab: “We were brought in at the very start of the project to help develop an original style for Protect Plus and couldn’t be happier with the result.”
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