Morphe Cosmetics Serpently Celebrates Lunar New Year

Just in time for Chinese (Green Snake) New Year: Design Army conceived a serpent-forward, wildly fresh campaign for Morphe’s “Forbidden Collection.” From stunning art direction to animation, typography and packaging, this bold beauty campaign takes creativity to the max. A wholly reimagined Garden of Eden tempts makeup-loving baddies with the most seductive, dark, delicious eye and lip delights. Stunning real-life visuals and AI blur in a fantastical paradise where makeup itself is the forbidden fruit. And the juiciest part? The eye-popping look that’s revealed when you unleash your inner nature.

Mashing real and AI images: Design Army dreamed-up a surrealist world to wow viewers’ imaginations. They started with a photoshoot featuring real props, models, and Morphe’s products. Every crazy detail was considered in art direction, including actual fruit and custom- created “Forbidden” typography spiked with thorns. Then AI was used to enhance, with global inspiration fuelling the creation: snow-capped Himalayas, flowing Chinese rivers, and Icelandic rolling moss. Layered painterly-style, the lush, vivid mixed-reality nails the makeup’s delish, ethereal palette and vibe.

“PACK-VERTISING”

To give the packaging a pop: all the fruit glistening, yum of the product’s colours are playfully integrated into the seductive design. And a virtual-reality bent makes the concept drip with sparkle and juice. Plus, the tempting names add a witty twist: “Forbidden Honey,” “Pulp Fantasy,” “Love Bite,” and “Lust Potion.”