senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Monoprix Solves the Problem of Missing Socks in Revolutionary 'Pair of 3' Campaign

27/03/2019
Advertising Agency
Paris, France
585
Share
Rosapark helms the #OùEstMaChaussette campaign for the French retail chain

Stop. Stop everything you're doing. Because today, Monoprix and its agency, Rosapark, have found the solution to a problem that has plagued humanity for centuries.

This problem is... socks. Since the birth of modern civilization, socks have mysteriously disappeared, one by one, a frustrating problem that continues to this day. Where do they go? Into a black hole? The Bermuda Triangle?

No one knows. But, today, all that will change.

Get ready to discover... the pair... of... 3 socks! Socks sold by three: two socks, plus an extra to replace the one that will inevitably get lost.

The packs will be sold online at www.monoprix.fr and several store locations starting this Wednesday, March 27th.

To showcase this innovation that will revolutionize the entire sock paradigm, Monoprix and Rosapark created a digital film inspired by this daily struggle. Directed by De Gaulle, the film features several characters all united by that universal question: "where is my sock?"

This campaign will be amplified online where tweeters in France can enter to win the packs using the hashtag #OùEstMaChaussette (Where Are My Socks).

The film will run on Twitter, trueview, Youtube and on all the brand's social networks.

Brand
Agency / Creative
Production
SIGN UP FOR OUR NEWSLETTER
More News from Rosapark
High Five
High Five: France
29/06/2021
182
0
Trends and Insight
The Nuanced Art of Ad Agency PR
19/02/2020
192
0
ALL THEIR NEWS
Work from Rosapark
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0