MONO Named Advertising Agency of Record for Thrivent

Design-driven advertising and branding agency MONO announced that it has been named agency of record for Thrivent, a Fortune 500 financial services organisation. This new partnership comes at a time of significant growth and momentum for the agency and speaks to the scale of the agency’s work. 

“We’re proud to join forces with Thrivent,” said Suzy Langdell, director of new business at MONO. “We are excited to help the company build awareness and affinity for their brand with the next generation of financial services consumers. We’re also grateful to partner with talented leaders and energised by our great chemistry and all we can accomplish together.”

As a Fortune 500 financial services leader, Thrivent offers advice, investments, insurance, banking and generosity products and programs. Founded over 120 years ago, Thrivent provides purpose-based financial advice to more than 2.3 million clients nationwide and has $162B in assets under management/advisement. The not-for-profit organisation has over 4,000 corporate employees and 1,900+ financial advisors located across the country that deliver holistic financial advice to clients so they can use their money to make the most of all they’ve been given. MONO will support Thrivent’s brand development and stewardship, spanning advertising strategy, design, creative, and production efforts as AOR. 

“Thrivent serves millions of clients across the country and we have an opportunity to share our unique story with more people. Bringing MONO on as our brand and creative agency of record is an important step in Thrivent’s client-first and digital-first transformation,” said Lana Slygh, vice president of brand and integrated marketing at Thrivent. “Their design and strategy expertise will help Thrivent crystallise our brand platform and expand our advertising efforts to show how we provide purpose-based advice to clients who want to lead lives of service and faith.”