Monks Expands into Kingdom of Saudi Arabia to Create Middle East Strategic Hub

Monks, the global, purely digital, data-driven, unitary operating brand of S4Capital plc., announces its strategic expansion in the Middle East with the opening of its new office in the Kingdom of Saudi Arabia (KSA). In line with this development, Monks is also relocating its Middle East headquarters from Dubai to KSA.

This significant step underscores Monks' commitment to the region and aligns with Saudi Arabia's Vision 2030, a bold and transformative economic and social reform plan. By establishing its Middle Eastern base in KSA, Monks aims to lead regional innovation, particularly in key flagship giga projects.

“The expansion of our global footprint into the Kingdom of Saudi Arabia opens up more opportunities in a market full of innovation and potential. This new office represents our commitment to fostering connections with local audiences and delivering meaningful advertising solutions,” said Sir Martin Sorrell, founder and executive chairman, S4 Capital PLC.

The new office will be a hub for cutting-edge digital solutions, driving collaboration with local businesses, start-ups, tech innovators, and educational institutions. Monks is already partnering with top Saudi clients across real estate, government, and destination sectors, shaping some of the Kingdom's most ambitious projects.

"Relocating our headquarters to the Kingdom of Saudi Arabia is a strategic decision that reflects our confidence in the Kingdom's future as a centre for innovation and business in the region. We want to be part of Saudi’s transformation journey and in turn look forward to contributing to the country’s ambitious goals," said Omar Abou-Ezzeddine, regional managing director, Monks Middle East and Africa.

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