monday.com's Singing Llamas Help Customers Find Love at First Click

monday.com Customers Find Love at First Click in New Brand Campaign “The first work platform you'll love to use” campaign features employees falling in love with the platform, highlighting its impact on employee productivity and team collaboration. 

monday.com Ltd, the multi-product platform that runs all core aspects of work, today kicked off the new year with a new 360-degree brand campaign, 'The first work platform you'll love to use.' Including CTV and integrated digital and OOH content, this campaign takes a romantic approach to showcase how easy it is to fall in love with the monday.com platform because of its intuitive design and seamless adoption, revolutionising daily routines, streamlining workflows, and boosting productivity. 

At the heart of the campaign is a light hearted commercial set in an office environment. After being introduced to monday.com the audience watches as employees slowly fall in love with the platform. As they grow more enamoured, a cover of Rihanna and Calvin Harris’ 'We Found Love' begins to play, and irresistibly cute llamas appear around the office, serenading the office with their charming rendition of the song, setting the mood. Inspired by direct customer feedback, the concept celebrates the love-at-first-sight effect that monday.com has on customers, eventually becoming an indispensable part of their workday. The commercial underscores that when a product is designed to meet customers’ needs, it’s easy for them to fall in love. 

Director Rob Leggatt, known for his iconic promos for Spiritualised, The Avalanches and Fatboy Slim, brings an irreverent approach to building this colourful world, with bone dry humour to offset the fluffy llamas. Leggatt has brought this same approach – immaculate casting, effortless humour and quirky art direction - to commercials for brands such as Mailchimp, Premiere Inn, VW and Right Guard. 

Following monday.com’s 'For Whatever You Run' campaign, also directed by Leggatt, which went live in the summer of ‘24, this campaign continues to showcase the company’s commitment to the in-house creative process. Created in collaboration with acclaimed director Rob Leggat, the entire campaign, including the extended 90-second film, was produced entirely within monday.com’s new creative department, leveraging the expertise of its creative teams from global offices worldwide, with support from freelancers. The CGI and post production were handled by the leading visual effects company, Gravity, which meticulously rendered the full CGI llamas based on monday.com’s affinity for llamas. 

The new spot will air across multiple formats, including CTV, audio, and performance ads, reaching millions of viewers across North America. The campaign will also feature a partial takeover of the NYC subway, Chicago trains and buses, and over 110 digital screens in Hartsfield-Jackson Atlanta International Airport, John F. Kennedy International Airport, and 11 Delta lounges.

Last year, monday.com achieved remarkable milestones, surpassing $1 billion in annual recurring revenue (ARR) and driving revenue of $251 million, reflecting a 33% year-over-year growth, as reported in the company’s Q3 FY24 Earnings. Additionally, the company was named a Leader in the 2024 Gartner Magic Quadrant for Marketing Work Management Platforms (MWMP). That recognition followed the company being identified as a 2024 Gartner Magic Quadrant Leader for Adaptive Project Management and Reporting (APMR) and as a 2024 Gartner Magic Quadrant Leader for Collaborative Work Management (CWM), marking monday.com as the only work management platform to be named a Leader in three Gartner Magic Quadrant reports.